Smiths Group PLC

FTSE 100 company Smiths Group PLC is a world leader in the practical application of advanced technologies with more than 23,000 employees in over 50 countries.

With staff operating across multiple business divisions round the world, using many different languages and many different web-connected devices, Smiths had a challenge in rolling out corporate communication in a controlled, measurable manner.

BeingOnline defined, supplied and support a bespoke email marketing system which provides Smiths communications teams with a web application to easily segment staff datalists and send relevant content. By integrating with the Smiths Active Directory staff can be targeted based on their business division, their location and language.

Users can select from a suite of responsively designed templates to enable them to quickly set up internal comms messages, carry out pre-send testing and broadcast content. Simple forms-based editing allows users to enter text and the application automatically styles and formats the content. The application provides real-time reporting on message engagement with granular breakdown down to individual staff members open and click through rates.