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Stena Line

Responsive email marketing template and campaigns

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Overview

Realising a growing percentage of their customers (and potential customers) were using mobile as a primary source of receiving and reviewing email, Stena Line understood the importance of ensuring the user experience on a mobile device matched that on desktop to maintain engagement and grow response rates.

Through development and testing BeingOnline delivered a suite of flexible responsive email templates to Stena Line. The templates ensured all Stena Line email communications were received, displayed and functioned correctly whilst also provided flexibility to Stena Line to alter messaging and formats so communications remained fresh and engaging.

Delivered

  • User experience (UX)
  • Digital marketing strategy
  • Email marketing system
  • Design graphics & illustrations
  • Campaign analytics & reporting
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Detail

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I’ve worked with Being Communications for over 9 years now. They continually impress us with their responsiveness, professionalism and willingness to go the extra mile. We’ve used them for such a variety of online marketing and promotional activities it would be difficult to single one out, but in every case they’ve excelled in exploiting our in-house technology and blending it with their own as required. We feel that we have a very dependable and reliable partner for everything online.

Stena Line
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